Unify your Growth Team Under One Strategy

Document your Growth Strategy with Experiments by GrowthHackers

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Set your Growth Strategy with Experiments

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How will Experiments help you?

Experiments provides a 3 layered cadence of KPIs that will help you go from macro to micro. Set and monitor your North Star Metric, create objectives, and propose ideas to hit those KPIs. The symmetry of information will help you break silos and move between growth levers.

Automatically Update Your Metrics

Keep track of your metrics automatically by integrating your behavioral data tools, such as Amplitude, Mixpannel, and even Google Sheets to Experiments.

Frequently Asked Questions

What is Experiments?

Experiments is a software designed for Growth Teams to plan, execute, and measure the tests they run to impact certain company KPIs they believe are at the core of driving their company's growth at any given time. It was developed by GrowthHackers and Sean Ellis, who coined the term Growth Hacking in 2010. With Experiments, everyone in your team can suggest ideas to be tested that are directly linked to the objectives set by the growth team. Teams can move across projects and share results of their findings, all in one place, allowing for more ideas to be tested and validated in a high-velocity ongoing process.

Who is Experiments for?

Experiments was designed for companies of any size that have reached product-market fit and want to grow their business. It can be useful for businesses in nearly every vertical. The + 3000 teams that use Experiments range from mobile apps, fintechs, SaaS, e-commerce, to energy, construction, manufacturing, consulting, and many others.

For how long can a try Experiments for free?

Once you sign up for a trial, you have 2 weeks to use the platform, in full.

What our costumers have to say about Experiments

“It’s fairly simple: If you don’t test, you can’t learn. And that means learning about your organization and its systems and processes, your users, your products, and the abundance of explosive opportunities that might be right there in front of you if you only took the time to collect and analyze the right data, ideate, hypothesize, and execute."

Jason Barbato, Vice President of Growth

Nancy Hensley, Chief Digital Officer

“First it [Experiments] will help consolidate all the experimentation in one place and it gives all the cross-functional teams a great way to contribute to the ideas. Now that everyone truly values experimentation all the way up to the Senior Leadership team, we needed to get more organized. I also think this will help to make everyone feel more empowered to participate and collaborate on growth."

Get your Growth Team Under One Strategy

The single metric that best captures the core value that your product delivers to customers. It can also be referred to as the Obsession Metric, or the One True Metric (OTM). It helps teams focus on generating long-term retained customer growth.

The major focus of the growth team for a specific time range. Depending on the execution capacity and the structure, the team could have multiple objectives at the same time.

Those are the initiatives you will indeed be deployed to reach the objectives.  This includes tests, experiments, a/b optimization, testing new acquisition channels, tweaking onboardings, etc.




Teams involved in an agile ongoing experimentation process need clarity on what goals they are trying to achieve when proposing and validating new growth ideas. In practical terms, the best way to achieve that laser focus is to create a three-layer-cadence of KPIs that gives you both the focus but also the flexibility to act upon where the biggest opportunity lies.

Define Objectives and KPIsCreate an Idea BacklogPrioritize and Nominate IdeasHave Growth MeetingsExecute Experiments
Share Progress and Reports
Build a Knowledge Base
Keep Your Data Safe
Integrate to Automate

What else can you do with Experiments?

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