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Over the course of his career, Andy has used growth tactics against a target KPI to see consistent strong double-digit improvements and many cases of high triple-digit gains. Andy is currently in Product Management at IBM. At IBM, Andy built and led the growth team in IBM Watson and has also participated in, launched and led multiple growth teams. The collective experiences formed the basis of the growth playbook.

WHAT'S INSIDE?

THE JOB OF GROWTH

08

WHERE GROWTH WORKS BEST

13

LEADERSHIP: CREATING GROWTH CULTURE

24

PREREQUISITES

46

Product Market Fit

47

The Tools of Growth

51

The Growth Stack

61

63

THE GROWTH PROCESS

76

THE GROWTH JAM

89

THE ONGOING AGILE PROCESS

104

 EXPERIMENTS BY GROWTHHACKERS

128

Setup Objectives

108

Growth Ideas

116

Managing the Growth Process

121

CONCLUSION

105

Copyright 2020 GrowthHackers

GROWTH PLAYBOOK

THE ENTERPRISE

Growth Meetings

The Author: Andy Boyd