Over the course of his career, Andy has used growth tactics against a target KPI to see consistent strong double-digit improvements and many cases of high triple-digit gains. Andy is currently in Product Management at IBM. At IBM, Andy built and led the growth team in IBM Watson and has also participated in, launched and led multiple growth teams. The collective experiences formed the basis of the growth playbook.
WHAT'S INSIDE?
THE JOB OF GROWTH
08
WHERE GROWTH WORKS BEST
13
LEADERSHIP: CREATING GROWTH CULTURE
24
PREREQUISITES
46
Product Market Fit
47
The Tools of Growth
51
The Growth Stack
61
63
THE GROWTH PROCESS
76
THE GROWTH JAM
89
THE ONGOING AGILE PROCESS
104
EXPERIMENTS BY GROWTHHACKERS
128
Setup Objectives
108
Growth Ideas
116
Managing the Growth Process
121
CONCLUSION
105
Copyright 2020 GrowthHackers
GROWTH PLAYBOOK
THE ENTERPRISE
Growth Meetings
The Author: Andy Boyd
