Growth Management for Mobile Apps

Elevate your mobile growth developing cross-platform strategies to turn new users into loyal app advocates with Experiments by GrowthHackers.

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Over this quick 3 minutes presentation, Andy Boyd, one of the first growth hires at IBM shows how he and his team used Experiments as their growth platform to scale their experimentation machine from:

  • 3 members to +200
  • 2 tests/week to +100 tests/week
  • 1 product to +10 products

All while maintaining default management and reporting process across the board for all teams and never losing track of their progress.

Make Your App Stand Out

Regardless of how you call your growth program, it always comes down to Ideation > Prioritization > Testing > Analysis.

Experiments by GrowthHackers is the tool that allows your team to build an ongoing testing culture and process: set a strategy and gather ideas to act across the entire AARRR funnel. Whether you need to reach new potential customers, get them to return, monetize your app, or create brand advocates, Experiments will help you test the ideas that will get you there.

Create an idea backlog, prioritize, run tests, and track results

Upsell and cross sell 

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Andy Boyd, product leader at IBM reviews Experiments.

Our Customer's Growth Studies

Over 3,000 customers grow with Experiments

“First it [Experiments] will help consolidate all the experimentation in one place and it gives all the cross-functional teams a great way to contribute to the ideas."

“It’s fairly simple: If you don’t test, you can’t learn. And that means learning about your organization and its systems and processes, your users, your products, and the abundance of explosive opportunities." 

“I think Experiments is a fantastic tool that I've used personally. It gets my strong endorsement and recommendation”

Nancy Hensley

Chief Digital Officer at Stats Perform

Vice President of Growth at Orange Pegs

Jason Barbato

Andy Boyd

Program Director, Product Management at IBM

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Test and Improve Your Customer's Journey

A concise growth strategy goes beyond testing metrics, also encompassing business and product KPI, allowing the growth team not only to focus on the right opportunities but to make sure their efforts are well aligned with business expectations and company KPIs. Set a clear strategy and follow your key indicators.

Regardless of how you create your idea backlog: from company members, from your help-center tickets, from blog-readers, from your roadmap, from heat-maps or others. Experiments helps you centralize, categorize and classify them all under one central space.

Running A/B tests, deploying tests on front-end, on the back-end, running behavioral analysis, optimizing a transactional flow, etc - we plug Experiments into your tech-stack and automatically pull data and results out of your experiments into your workspace.

The results of experiments, tests, and analyses are on the top deliveries of a growth team. Managing this resource and making it available company-wide doesn't have to be painful. Make sure information is preserved, is retained, and is used by key-players.

For when the product team is using JIRA, the sales team is using Asana, the marketing team is using Trello and you need collaboration from them all to execute your tests - Experiments natively integrates with external tools allowing information to flow smoothly across siloes.

With a direct connection with business KPI and automatic report creation, the meetings feature allows teams to zoom in and out of their operations, making sure the weekly routine is on track but also the direction matches the goals they must achieve on a certain period.

Centralize Your Metrics

  • North Star Metric;
  • Objectives (KPIs);
  • Ideas;
  • Growth Health;
  • Team stats;
  • Easy reporting.

Collect Ideas

Achieve Cross-team Collaboration

Get a One Source of Truth

Coordinate Efforts: The Growth Meeting

Track Multiple Initiatives

  • Track the status of each idea;
  • Share the results of your tests;
  • Find tests performed in the past by filtering by growth lever, objectives, and tags;
  • Zoom integration;
  • Update metrics;
  • Share learnings;
  • Pitch ideas;
  • Organize Sprint and activities;
  • Share report with KPI updates, the status of ideas, and learnings acquired.
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Star a free account to test all features free of charge for 14 days. No cards required, and easy setup.

What can we do to get audience to know our product at a lower cost? 


How to create that AHA! moment in the first experience?


How can you monetize your products?


How to we get users to keep on returning?


How can you get users to recommend your application?


The number of existing apps went from 500 in 2008 to 2.6 million Android, and 2.2 million iOS apps in 2019  (source). 4 billion shopping apps were downloaded in 2019 (App Annie), and over 1 billion mobile games downloaded per week in Q2 2020 (source). A total of 1.6 trillion hours spent using apps on Android devices over H1 2020 (App Annie). In that scenario of increasing competition for your potential users' attention, testing what works with your public can give you the competitive edge you need to make your app go viral. If you don't test ideas, there is no way to know what works and what doesn't.  That's where a growth hacking process comes in.

Work with Multiple Levers

Link your ideas and tests to the levers that are more important to you at any given time. Use the growth methodology AARRR funnel, or adapt levers to your specific needs. 

  • AARRR Funnel levers linkable to ideas generated by team members;
  • Customizable Growth Levers.
  • Invite team members to create and vote on ideas to fulfill an objective;
  • Filter accordiing to objective, tag or lever.