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Centralize your growth stack KPIs

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How will Experiments help you?

We will help you build a structure of the right KPIs and never lose track of an experiment or miss any information again. The true compass of every growth team is data. As a team responsible for the whole customer journey, they will come from everyone and everywhere. 
Experiments will help you place your data points and KPIs in the right location (a NorthStar Metric, an Objective, a Sub-metric, an Experiment result) - making the whole process easier, from choosing what to focus next, to analyzing the results.


Pull data from your sources and automatically update your growth workspace

Frequently Asked Questions

What is Experiments?

Experiments is a software designed for Growth Teams to plan, execute, and measure the tests they run to impact certain company KPIs they believe are at the core of driving their company's growth at any given time. It was developed by GrowthHackers and Sean Ellis, who coined the term Growth Hacking in 2010. With Experiments, everyone in your team can suggest ideas to be tested that are directly linked to the objectives set by the growth team. Teams can move across projects and share results of their findings, all in one place, allowing for more ideas to be tested and validated in a high-velocity ongoing process.

Who is Experiments for?

Experiments was designed for companies of any size that have reached product-market fit and want to grow their business. It can be useful for businesses in nearly every vertical. The + 3000 teams that use Experiments range from mobile apps, fintechs, SaaS, e-commerce, to energy, construction, manufacturing, consulting, and many others.

For how long can a try Experiments for free?

Once you sign up for a trial, you have 2 weeks to use the platform, in full.

What our costumers have to say about Experiments

“It’s fairly simple: If you don’t test, you can’t learn. And that means learning about your organization and its systems and processes, your users, your products, and the abundance of explosive opportunities that might be right there in front of you if you only took the time to collect and analyze the right data, ideate, hypothesize, and execute."

Jason Barbato, Vice President of Growth

Nancy Hensley, Chief Digital Officer

“First it [Experiments] will help consolidate all the experimentation in one place and it gives all the cross-functional teams a great way to contribute to the ideas. Now that everyone truly values experimentation all the way up to the Senior Leadership team, we needed to get more organized. I also think this will help to make everyone feel more empowered to participate and collaborate on growth."

Centralize your testing stack

These tools allow product teams to easily track metrics and KPIs out of user's behavior, find patterns, follow funnels, cross-examine a path, and custom metrics. All these data points are often intrinsically correlated with a growth team routine. We help growth teams connect such metrics with experiments and validate hypotheses.

Scaling your a/b tests to a larger number may cause growth teams to lose track of their experiments and, just as important, of their learnings. We connect with your a/b testing tool and automatically gather the results of your experiments for a seamlessly experience.

Growth is a cross-collaboration game that breaks down silos. It is not uncommon to have multiple teams participating in a single experiment. We make the communication between areas (and their tools stack) easy and automated. Whether your marketing team is using |Trello, your product team is using JIRA or your customer service team is using Asana - we integrate with them all.

Behavioral Data Tools

A/B Testing Tools

Project Management Tools

Growth teams can run tests to impact in all stages of the Growth Hacking funnel, depending on where the biggest opportunities lie. As a consequence, the growth stack of most teams can get quite extensive, and data is often spread out across multiple software and platforms. Whether you are using a behavioral data tool (like Mixpanel, Amplitude, Kissmetrics) to analyze product interactions, or using a customer data platform (such as Segment) for event tracking, or an internal database (in-house data), or A/B testing tools (hence, Optimizely, Optimize) -  you can, and should, get all your data in one centralizing tool. Experiements by GrowthHackers can help growth teams to make sense out of decentralized tools and data sets, setting the right direction to the team's sprint and maximizing the analysis by always-accessible results.

API & Internal Database

If the source of your metric-tracking is an internal proprietary database, we build custom applications and integrations through our APIs to make sure the growth team can make sense out of it.


Push data from your growth workspace (test correlated tasks) and send the project management tool used by your coworkers or customers

What else can you do with Experiments?

Define Objectives and KPIsCreate an Idea BacklogPrioritize and Nominate IdeasHave Growth MeetingsExecute Experiments
Share Progress and ReportsBuild a Knowledge BaseKeep Your Data SafeIntegrate to Automate