Better Growth Ideas start with an Idea Backlog

Avoid falling in the same pitfalls with Experiments' Idea Backlog Feature

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Retain all the knowledge acquired and make it available company-wide

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How will Experiments help you?

After analyzing the result of your experiment, both from a qualitative perspective and quantitative one, we store that information in a shared common knowledge base that you can filter up to find all past experiments.

Teams use this as a way to avoid rework (experiments that have already being done), to onboard new members (checking all previous experiments), by increasing cross-team collaboration (the whole company can access it), to brainstorm new approaches and more. 

Combine multiple criteria

Frequently Asked Questions

What is Experiments?

Experiments is a software designed for Growth Teams to plan, execute, and measure the tests they run to impact certain company KPIs they believe are at the core of driving their company's growth at any given time. It was developed by GrowthHackers and Sean Ellis, who coined the term Growth Hacking in 2010. With Experiments, everyone in your team can suggest ideas to be tested that are directly linked to the objectives set by the growth team. Teams can move across projects and share results of their findings, all in one place, allowing for more ideas to be tested and validated in a high-velocity ongoing process.

Who is Experiments for?

Experiments was designed for companies of any size that have reached product-market fit and want to grow their business. It can be useful for businesses in nearly every vertical. The + 3000 teams that use Experiments range from mobile apps, fintechs, SaaS, e-commerce, to energy, construction, manufacturing, consulting, and many others.

For how long can a try Experiments for free?

Once you sign up for a trial, you have 2 weeks to use the platform, in full.

What our costumers have to say about Experiments

“It’s fairly simple: If you don’t test, you can’t learn. And that means learning about your organization and its systems and processes, your users, your products, and the abundance of explosive opportunities that might be right there in front of you if you only took the time to collect and analyze the right data, ideate, hypothesize, and execute."

Jason Barbato, Vice President of Growth

Nancy Hensley, Chief Digital Officer

“First it [Experiments] will help consolidate all the experimentation in one place and it gives all the cross-functional teams a great way to contribute to the ideas. Now that everyone truly values experimentation all the way up to the Senior Leadership team, we needed to get more organized. I also think this will help to make everyone feel more empowered to participate and collaborate on growth."

Build a knowledge base

Want to see all tests that have been executed for the Acquisition growth lever this year?  Want to see all tests that have been executed for the Activation growth lever this quarter? Search across the whole AARRR funnel to find validated hypothesis and their conclusions.

You received new ideas about pricing, or your business model, or your onboarding process, or that partnership proposal, or that paid media channel, or that podcast idea and have that feeling something similar has been tested already? Well, use tags!

Wondering what the growth team has done to achieve the goal of improving the activation rate from x to y during the first quarter of last year? Even if the team is no longer the same, their learnings still is and you can simply filter by that Objective.

Filter by Growth Levers

Filter by Tag

Filter by Objective

High-performance growth teams are always scaling the number of tests that they run. At some point, it becomes hard to keep track of everything you have learned throughout the way. We help teams organize their learning center of experiments and sharing that company-wide to help other growth teams achieve success as well as avoid failures through validated tests.

Filter by Results

Need to know every positive test the growth team has done? Or all the tests that didn't work out as expected? Or even the inconclusive ones?
Just filter by test results and automatically generate a list of the ups and downs the growth team has figured out.

What else can you do with Experiments?

Define Objectives and KPIsCreate an Idea BacklogPrioritize and Nominate IdeasHave Growth MeetingsExecute Experiments
Share Progress and ReportsKeep Your Data SafeIntegrate to Automate
Document Your Strategy