Prioritize your Growth Experiments to Maximize Impact

The key to a high performing growth team

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Create Your Idea Backlog with Experiments

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How will Experiments help you?

When it comes to deciding witch ideas to nominate do be discussed in your growth meeting, Expenomiariments comes with a range of options to make prioritizing ideas easy. Start by visiting your Idea Backlog, where you can filter ideas suggested by your team by avarage ICE score, impact, confidence, ease, or even by objective, growth lever, assignee, creation date, titles, and tags. You can then nominate ideas to discuss with your team during the next growth meeting, when you will decide together what goes on your next sprint.

Frequently Asked Questions

What is Experiments?

Experiments is a software designed for Growth Teams to plan, execute, and measure the tests they run to impact certain company KPIs they believe are at the core of driving their company's growth at any given time. It was developed by GrowthHackers and Sean Ellis, who coined the term Growth Hacking in 2010. With Experiments, everyone in your team can suggest ideas to be tested that are directly linked to the objectives set by the growth team. Teams can move across projects and share results of their findings, all in one place, allowing for more ideas to be tested and validated in a high-velocity ongoing process.

Who is Experiments for?

Experiments was designed for companies of any size that have reached product-market fit and want to grow their business. It can be useful for businesses in nearly every vertical. The + 3000 teams that use Experiments range from mobile apps, fintechs, SaaS, e-commerce, to energy, construction, manufacturing, consulting, and many others.

For how long can a try Experiments for free?

Once you sign up for a trial, you have 2 weeks to use the platform, in full.

What our costumers have to say about Experiments

“It’s fairly simple: If you don’t test, you can’t learn. And that means learning about your organization and its systems and processes, your users, your products, and the abundance of explosive opportunities that might be right there in front of you if you only took the time to collect and analyze the right data, ideate, hypothesize, and execute."

Jason Barbato, Vice President of Growth

Nancy Hensley, Chief Digital Officer

“First it [Experiments] will help consolidate all the experimentation in one place and it gives all the cross-functional teams a great way to contribute to the ideas. Now that everyone truly values experimentation all the way up to the Senior Leadership team, we needed to get more organized. I also think this will help to make everyone feel more empowered to participate and collaborate on growth."

No team can't tackle it all at once

Growth teams can act in all stages of the Growth Hacking Funnel, with tasks constantly changing to capitalize on new growth opportunities. With such a broad scope, growth teams often get pulled into every single project that comes along, and everyone knows what happens to who says yes to everything - they get nothing done. To maximize the impact of your efforts, your team has to set - and agree - on what is a priority

So how do you prioritize which ideas to test and witch ideas to keep in your idea backlog?

ICE Score

By Objective

There are dozens of ways teams can prioritize their tests, a some of the most common among Growth Teams are:

Think of the ICE Score as a minimum viable prioritization framework. It stands for Impact, Confidence and Ease. By grading ideas by this criteria (1-10), the average result is the easiest way to point you to the low hanging fruit

As context changes, some objectives might become more pressing than others. For example, in a crisis, it might be interesting to prioritize experiments focused on retention, for instance

The Importance of Prioritizing To Your Growth Process

Create new idea

Grade ICE Score

Filter Ideas

Nominate for Growth Meeting

Discuss at Growth Meeting

Add to Sprint

Execute Experimemt

Analyse Results

Share Learnings










Having an ongoing agile experimentation process does not only require having an idea backlog to source ideas from, but a complete and well-organized one.  It is the key to easily source and prioritize the experiments that will bring the highest impact for all stages of the growth process. After all,  above-average results can only come from above-average choices.

PIE Score

Similarly to the ICE Score, the PIE score is a priorization framework based on grading ideas a score on Potential, Importance and Ease, and using the average result tto rank ideas

What else can you do with Experiments?

Define Objectives and KPIsCreate an Idea BacklogHave Growth MeetingsExecute ExperimentsShare Progress and ReportsBuild a Knowledge BaseKeep Your Data SafeIntegrate to Automate
Document Your Strategy